Annabelle Kline-Zilles is an independent music curator and content creator, as well as the founder and owner of That Good Sh-t Music. She gained renown through her excellent TikTok, which currently has more than 100k followers.
How did you get to where you are today, professionally?
I grew up loving music and in a family who always was going to concerts and playing music around the house. As I got older I became increasingly infatuated with the world of music, constantly going to music festivals and staying involved in underground music. In 2020, I made a Tik Tok with the subject “What his favorite rapper says about him,” and it took off! I used that momentum and kept posting music content.
Then, in January of 2021, I started my company That Good Sht. I would curate custom playlists for people, and then started expanding into merch and in October of 2021, started putting together live shows. As my Tik Tok career grew, I began working directly with artists and their teams to help market their music. I eventually was asked to come on tour with Earthgang at the start of 2022!! Then, I recently started working with Noisey to create content for them. That Good Sht has continued to expand as well, recently accomplishing an interview with JID and our largest show ever with midwxst and Skaiwater in NYC. It all came with consistent hard work and always dreaming big.